Question

why does marketing manager need to study marketing environment when he can do little to control or to influence it? briefly describe the major elements of marketing environment in India.
it is marketing management class 11 commerce.

Answer 1

$\huge\bold\red{ANSWER:-}$

The marketing activities of the business are affected by several internal and external factors. While some of the factors are in the control of the business, most of these are not and the business has to adapt itself to avoid being affected by changes in these factors. These external and internal factors group together to form a marketing environment in which the business operates.

A marketer needs to blend the activity with business demands, strengths and weaknesses plus to know who is target audience, what are their needs and all these information can only be achieved once marketer knows business environment.

Marketing activities are influenced by several factors inside and outside a business firm. These factors or forces influencing marketing decision-making are collectively called marketing environment. It comprises all those forces which have an impact on market and marketing efforts of the enterprise. According to Philip Kotler, marketing environment refers to “external factors and forces that affect the company’s ability to develop and maintain successful transactions and relationships with its target customers”.

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