Business Studies, asked by sonal1003, 9 months ago

Why does the “RFM” rubric present the three key measures (recency, frequency, and monetary value) in that order?

Answers

Answered by gaurav55538

Answer:

hope you understand

Explanation:

since Response rates tend to be highest among groups of customers with low values of Recency (i.e., recent purchases) and high values of Frequency and Monetary value. This is because Using RFM analysis, customers are assigned a ranking number of 1,2,3,4, or 5 (with 5 being highest) for each RFM parameter.

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