Question

Why does the rfm rubric present the three key measures (recency, frequency, and monetary value) in that order?

Answer 1

hey mate!!!

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rfm rubric actually control main more measures other than regency, frequency and monetary values as they are big financial aid to non profit public, institutes and capital etc

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Answer 2

Heya mate......

DEFINITION of Recency, Frequency, Monetary Value (RFM) Recency, Frequency, Monetary Value is a marketing analysis tool used to identify a firm's best customers by measuring certain factors. The RFM model is based on three quantitative factors: Recency: How recently a customer has made a purchase.

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