Why export marketing not international marketing
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Exporting is defined as the sale of products and services in foreign countries that are sourced or made in the home country. Importing is the flipside of exporting. Importing refers to buying goods and services from foreign sources and bringing them back into the home country .
Reasons for entering international markets :
Large market size .
Stability through diversification .
Profit Potential .
Unsolicited orders .
proximity of market .
Excess Capacity .
Offer by Foreign Distributor .
Increasing growth rate .
International marketing is where a given organization advertises its products a variety of countries using different platforms for example on line marketing while export marketing is where a country majors in selling its product out of its domestic market to the market outside its boundaries for foreign income to boost .
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Exporting is defined as the sale of products and services in foreign countries that are sourced or made in the home country. Importing is the flipside of exporting. Importing refers to buying goods and services from foreign sources and bringing them back into the home country.