Question

why geographical distribution of consumers is important in pricing decision?

Answer 1

if consumer are scattered then place cost is higher so it is important

Answer 2

In Marketing , geographical location of the consumer plays a vital role when it comes to pricing a product. It directly affects the cost of shipping to various locations.

There are many types of geographic pricing :

1) Free on Borad Origin (FOB Origin)

2) Uniform delivery pricing

3) Zone pricing

4) Basing point pricing

5) Freight-absorption pricing