Why has Adidas been able to lower the costs of its products?
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Financial Performance in 2018. In 2018, adidas delivered another year of significant top-line growth with currency-neutral revenues increasing by 8%. ... In euro terms, the company's revenues grew 3% to € 21.915 billion (2017: € 21.218 billion), reflecting significant negative currency translation effects.
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- Through mass production of goods
- By setting up manufacturing units in various countries.
- Lowering the cost of production through acquiring cheap labour.
- Increasing their skilled manpower.
- Using Modern machineries and technology.
- Taking the support of government policies
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