why has the government of India to launch the company Jago Grahak Jago
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Jago Grahak Jago' — a consumer affairs ministry initiative started in 2005 — the government uses print media advertisements, audio and video campaigns to educate consumers about rules regarding sales and purchase — like the definition of maximum retail price (MRP), for instance — and help them make an informed ...
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The government plan Jago grahak jago multimedia consumer awareness campaign is launched in 2005 is a already household name in urban centres but the centre is reportedly planning to revamp it in order to boost it's reach . Ad agencies are reportedly supporting the plan to revamp the campaign.
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