Why India is called as mother land. Why not father land ?
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India is a growing hub for exciting artwork, film, writing and creativity, so it seemed only apt that I speak with Vandana Verma, Editor-in-Chief of Motherland, to find out more. The publication aims to look at Indian culture through a global lens and, as the title suggests, is about India – the motherland.Established in 2010, Motherland focuses on contemporary emerging issues embedded within the culture of the nation, and uses each issue to delve deep into one specific area or issue that needs addressing. Using photography and first-hand reportage, they aim to uncover new trends in India and bring the colourful country to life for the reader in a way rarely seen across the globeAn insightful and educational read, the aims of this magazine are quite different to your standard Indian publication. “The aim, if we can call it that, is just to offer readers a glimpse into the ideas emanating from contemporary India. I consider myself particularly lucky to work with a publication like Motherland because we get to dabble in a little bit of it all - past, present, future, popular culture, opinion, satire, the arts, style, food, travel, and life in general, as long as it’s interesting and aligned with that issue’s theme,” explains Verma.The most recent issue concentrates on Bandra, a village in West Mumbai, and picks “esoteric” topics such as Bandra’s funeral industry, the street fashion of Bandra’s Catholic aunties, and “Bandra’s neglected side”, painting an overview of what life is like for those who live there. Reading these pieces I became eager to learn and discover more and, most of all, I begin to question why I have never come across such interesting articles about India before now.I am curious to know how the publication hunts out all the little things that matter. Verma explains, “Motherland is the first Indian magazine to have discarded the stereotypical general-interest format in favour of adopting one theme for each issue, from which editorial and visual content is expanded.” There is a great deal of “legwork” that their employees do to “go out and really dig about” for that highly topical information.India has always maintained a strong ritual tradition with regards to the treatment and interment of their deceased. Motherland highlights though how, in the increasingly cramped urban regions, tradition and ritual is being cast aside for space, cost, and convenience.”A perfect example of Motherland’s extensive research into focussed areas of Indian society is their study on the funeral industry in Bandra, covered in the latest issue. India has always maintained a strong ritual tradition with regards to the treatment and interment of their deceased. Motherland highlights though how, in the increasingly cramped urban regions, tradition and ritual is being cast aside for space, cost, and convenience. Those that are actively involved with the industry, from gravediggers to musicians and funeral directors, say that the slow pace of funerals is a thing of the past, lost to the vibrant and rapid development occurring within Bandra. “There weren’t shortcuts in the old days like there are now,” 64-year-old Bandmaster Joe Vessaokar told Motherland.