Why is 7p’s important? How does it help in marketing?
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- The 7 p's helps companies to review and define key issues that affect the marketing of its products and services and is often now referred to as the 7 p's framework for the digital marketing mix.
- Once you have developed your marketing strategy, there is a 7 p's you should use to continually evaluate and revaluate your business activities. These seven are product, price, promotion, place, packaging, positioning and people.
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