Question

Why is advertisement important for selling goods

Answer 1

Advertisement is important for selling goods because of the following reasons :-

choice:-

There is wide variety of media available for advertising for video , audio , visual etc . under each category Large variety is available for e.g. Media we can select from magazines , newspapers etc This variety or choice helps in

goods of the producers.

enhance customer satisfaction and confidence :-

customer feel more assured about quality and fell more comfortable if sponsor claim these benefits in advertising.

legitimacy :-

in advertisement the message regarding the product or service are given publicly to customer so there is always a proof for it and customer believe that publicly the company will not give false information of the product. so the customer feels comfortable to buy such a product.

Expressiveness:-

The advertisement provides enough opportunity to marketers to dramatise the message with the help of drawings , colours, pictures, etc. they can easily express the use of product through various techniques and can add multimedia effect also.