Why is an opinion leader a more credible source of product information than an
advertisement for the product? Are there any circumstances in which information from
advertisement is likely to be more influential then word of mouth?
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29) What characteristics of opinion leaders make them valuable sources for product information? They are powerful because of being innovative communicators that tell about the product, rock culture, and people seek their opinion.
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why is an opinion leader a more credible source of product information than an
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