Why is an opinion leader a more credible source of product information than an
advertisement for the product? Are there any circumstances in which information from
advertisement is likely to be more influential then word of mouth?
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- With an insane number of varieties of products and services available in the market, we often look up to a certain people for choices these days. Personally, when I am stuck while choosing between two products I take the opinion of my preferred channel on YouTube, my techie friend, or the reviewers on Amazon.
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with an insane number of varities of products and services available in the narker, we often look uo to a certain people for choicee these days. personally, when i am stuck while choosing between two products i take the opinion of my prefered channel on youtube
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