Question

why is brand consciousness seen as negative in society​

Answer 1

Consumers with close ties to a brand respond to negative information about the beloved brand as they do to personal failure -- they experience it as a threat to their self-image, according to a new study by a University of Illinois marketing expert.

Answer 2

Answer:

Meaning of brand-conscious in English

aware of popular brands and wanting to buy particular brands rather than others: ... a company that is brand-conscious is aware of the importance of customers' opinions about its brands: In order to break into world markets, you have to be brand conscious