why is fair skin considered attractive in india?
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In India, a light complexion is associated with power, status and beauty, fueling an innovative and growing market of skin-bleaching products.
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“India is dominated by wheatish or comparatively darker skin tones. Hence, the notion of fairer skin being related to a better-off section of society is widely spread in the younger generation. Being bullied as a child for being dark can also leave a permanent dent on a young mind.
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