Question

Why is information search behavior so important to marketers?

Answer 1

Answer:

Study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer to buy a product.

Answer 2

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Study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer to buy a product.Marketers can understand the likes and dislikes of consumers and design base their marketing efforts based on the findings.

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