Biology, asked by Mush8307, 1 year ago

Why is it called blue ocean strategy called a strategy?

Answers

Answered by Akankshajha
0
Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by W. Chan Kim and Renee Mauborgne. Blue Ocean strategy is based on the idea that every enterprise can achieve profit by creating new demand in non-competitive market.
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