Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?
Answers
Explanation:
If your campaign is shorter than 45 days, you are reducing the likelihood of your customers seeing and grasping the message you're sharing. You don't want your multi-channel marketing campaign to go on longer than 45 days because then you're running into the risk of your messaging becoming stale.
The reason why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels is as follows:
- There are multiple reasons as to why it is almost impossible to calculate a total increase -
• Multiple media channels show the ads in a similar way.
• Multiple media channels sums up all the data in one singular view.
• Multiple media channels merge the data from campaign, and take actionable insights over them.
• Multiple media channels tend to use different tools to take measurements of a brand lift.