Business Studies, asked by Adhyatma7523, 10 months ago

Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

Answers

Answered by xxZUBAKOxx
0

Explanation:

If your campaign is shorter than 45 days, you are reducing the likelihood of your customers seeing and grasping the message you're sharing. You don't want your multi-channel marketing campaign to go on longer than 45 days because then you're running into the risk of your messaging becoming stale.

Answered by theking20
0

The reason why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels is as follows:

  • There are multiple reasons as to why it is almost impossible to calculate a total increase -

• Multiple media channels show the ads in a similar way.

• Multiple media channels sums up all the data in one singular view.

• Multiple media channels merge the data from campaign, and take actionable insights over them.

• Multiple media channels tend to use different tools to take measurements of a brand lift.

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