Question

Why is it difficult to gain a clear understanding of what the customer wants?

Answer 1

The reason why is it difficult to gain a clear understanding of what the customer wants is as follows:

• In case of using and finding needs, consistency in approaching is lacked by lot of organisations.
• For innovation, understanding the needs of customer is critical.
• When a customer comes to purchase, this is difficult for a seller to understand customer's requirement.
• Feedback from customers, survey, consistency in offers etc can make this easy.

Answer 2

It is difficult to gain a clear understanding of what the customer wants because of the problem of understanding.

Explanation:

• Sometimes it is not easy to understand what the customer wants and the problem of understanding comes because of the problem of understanding the scope of the issue.

• The users are unable to determine the clear boundary of the system. They are not able to totally understand what is needed or required by the customers.  

• The customer requirements keep change and are volatile. Therefore it becomes difficult to analyze what they want.