Why is it important for companies today to make their human resources into a competitive advantage? explain how HR can contribute to doing this.
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HR is important as it helps in creating strong competitive advantage through their personnel management policies – productivity and employee happiness is an advantage that often results in superior customer service, which helps drive sales.
A competitive advantage distinguishes a company from its competitors. It contributes to higher prices, more customers, and brand loyalty. Establishing such an advantage is one of the most important goals of any company. ... Without it, companies will find it difficult to survive.
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