Why is it important for markets to survive ?
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IMPORTANCE OF MARKETS SEGMENTATION.
- COMPANIES WILL NOT SURVIVE IF THE MARKETING STRATEGY IS DEPENDENT UPON TARGETING AND ENTIRE MASS MARKET.
- IN THE LONG RUN ,THIS BENIFITES THE COMPANY BECAUSE THEY ARE ABLE TO USE THERE COPORATE RESOURCES MORE EFFICTIVELY AND MAKE BETTER STRAGETIC MARKETING DECISIONS
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