Question

Why is it important for markets to survive ?

Answer 1

IMPORTANCE OF MARKETS SEGMENTATION.

• COMPANIES WILL NOT SURVIVE IF THE MARKETING STRATEGY IS DEPENDENT UPON TARGETING AND ENTIRE MASS MARKET.
• IN THE LONG RUN ,THIS BENIFITES THE COMPANY BECAUSE THEY ARE ABLE TO USE THERE COPORATE RESOURCES MORE EFFICTIVELY AND MAKE BETTER STRAGETIC MARKETING DECISIONS