Question

Why is it important to segment customers? Describe some ways of defining customer segments?

Answer 1

Answer:

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here's ur answer.....

A customer segmentation model allows for the effective allocation of marketing resources and the maximisation of cross and up-selling opportunities. When a group of customers is sent an email that is specific to their needs, it's easier for companies to send those customers special offers

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Answer 2

Answer:

Explanation:

A customer segmentation model allows for the effective allocation of marketing resources and the maximisation of cross and up-selling opportunities. When a group of customers is sent an email that is specific to their needs, it's easier for companies to send those customers special offers