Why is market eqaully important for buyers and consumers?
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Study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer to buy a product. ... Marketers can understand the likes and dislikes of consumers and design base their marketing efforts based on the findings.
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Studying consumer behavior helps companies to understand how the decision to buy was made and how they hunted for the product. These information help companies and business managers to know the reasons behind the purchase or rejection of a product or service by the customer.
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