why is mass communication preferred in the world today?
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Functions of Mass Communication
Mass communication serves public messages quickly to a large number of people who are far away from the source of information. The scope of mass communication is very extensive and it deals with a variety of objectives.
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They inform, educate and entertain people. They also influence the way people look at the world and make them change their views. Mass media plays a very important role in organizing public opinion. Millions of people watch TV and read newspapers in their free time
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