why is opinion leader is more credible source of product information than advertisement for the same product
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Understanding The Influence Power Of Opinion leaders
Rather, the information flows from mass media to the opinion leaders who interpret the media messages and put them into context for the wider population. Thus people have a feeling of more trust towards opinion leaders as compared to the advertised mass media.
Opinion leader is more credible source of product information than advertisement.
Through advertisement, we can display qualities and image of a product either by telecast or printed means. Opinion leaders are experts who have mastered a certain market or industry. These people are influencers who can influence public by their opinion on a product. Through advertisements people are not able to grasp everything about the product and also the information in advertisements might turn out to be fake. But opinion leaders have knowledge of the market and they have also earned the trust of their followers. That's why opinion leaders are considered a more credible source of product information than advertisement for the same product.