Question

Why is packaging an important ingredient in the Product Mix?

Answer 1

packaging is an important ingredient because packaging within itself do the 50% of advertising

how

suppose you went to a shop and want to buy a product you will absolutely buy the product having better packaging if there is foul packaging or non attractive packaging it will attract only limited persons

also in a product if we ask a layman he will also say that in a product there is the product itself and its packaging

thats why packaging is an important ingredient

also many of the product become famous due to their packaging