Question

Why is personal selling typically emphasized in business markets and advertising emphasized in consumer markets?

Answer 1

Personal selling is typically emphasized in in business markets because personal selling is where businesses use the sale force to sell the product after meeting face to face with the customers. ... Consumer markets are markets that are dominated by services and products that are designed for the general consumer.

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Answer 2

Answer:

Personal selling provides a detailed explanation or demonstration of the product. This capability is especially desirable for complex or new goods and services.

Explanation:

• One of the earliest types of advertising is personal selling. It entails the deployment of a sales team who verbally pitches the company's goods or services to prospective customers with the goal of closing a deal. The industrial marketer's promotional mix's main demand-stimulating component is personal selling.
• Due to the lower presence of prospective consumers compared to consumer markets and the larger dollar amounts of transactions involved, it plays a particularly prominent role in industrial markets. Industrial marketers must carefully control and include personal selling into an organization's marketing mix since the cost per sale from personal selling is too high. Additionally, doing so will increase its efficacy and efficiency.
• After identifying the target market niche for the company, personal selling begins. The sales force in the majority of industrial firms uses the "systems selling" strategy, where they identify all of the issues that their clients are facing and provide them with comprehensive solutions rather than simply the product.
• This benefits industrial purchasers since all of their issues are resolved at once by a single entity who will also be held accountable if something goes wrong. By using this method, industrial marketers also get a competitive edge.