Why is physical evidence important in marketing mix?
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This is because you really do not expect people to research first about the products they want to buy all the time. For example, if one is in a grocery store and sees this nicely-packaged box of biscuits, of course, there's a tendency that he'd buy it right away.
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it is the law of constant proportion that starts from pure chemical compound always contains same element combined together in the same definite proportion by weight...
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