Question

why is product planning an important function in marketing

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Answer 1

Product planning serves as the basis for decisions about price, distribution and promotion. Product planning entails managing the product throughout its life using various marketing strategies, including product extensions or improvements, increased distribution, price changes and promotions.

Answer 2

Hi Mate,

Product planning serves as the basis for decisions about price, distribution and promotion. ... Product planning entails managing the product throughout its life using various marketing strategies, including product extensions or improvements, increased distribution, price changes and promotions.

hope it will helps you ✌️