Question

why is product planning an important function in marketing​

Answer 1

Answer:

Product planning serves as the basis for decisions about price, distribution and promotion. Product planning entails managing the product throughout its life using various marketing strategies, including product extensions or improvements, increased distribution, price changes and promotions

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Answer 2

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To meet the customer needs – Successful marketing lies in identifying and meeting customer needs. Product planning is a technique which enables identification and meeting of customer needs through working with the customers and securing their feedback. This makes possible delivering customer satisfaction.