Why is selling important for a firm ?
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Selling is the matching of those products and services to the problems they solve. And selling is important to business success because we've defined success as more items matched to more problems.
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Personal selling is important to companiesmarketing products that require a long sales cycle. ... They also ensure that prospects receive the product, pricing and technical information they need to make a decision, and they maintain contact with the important decision-makers throughout the sales cycle.
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List the conditions required for an exchange process to take place
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Four conditions must exist for anexchange to occur: (1) Two or more individuals, groups, or organizations must participate, and each must possess something of value that the other party desires; (2) the exchange should provide a benefit or satisfaction to both parties involved in the transaction; (3) each party must ...
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