why is service innovation so critical for firms and countries.
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To achieve the company's goal and to retain the success in the market a firm introduces many innovative services. Customers are most likely attracted towards many innovative services like this. Customers expect many compensations, offers etc. along with the service or product they get from the firm.
Though it could be successful, it seems to be so difficult in defining, describing and faces failures sometimes. There may be same products of different firms in different countries.
In order to market their product each firm should thrive for their success through different ideas. They should think innovatively. But sometimes they fail due to the following services:
Insufficient demand in the market for the services.
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