Why is sustainable consumption important?
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Promoting sustainable consumption is equally important to limit negative environmental and social externalities as well as to provide markets for sustainable products. In this study, sustainable refers to both the environmental (pollution, waste, resource use) and social (health, welfare) characteristics of products.
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The United Nations Environment defines sustainable consumption as the use of material products, energy and immaterial services in such a way that it minimizes the impact on the environment, so that human needs can be met not only in the present but also for future generations.
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