Why is the inbound methodology represented as a circle?
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It focuses on how to build a flywheel that attracts, engages, and delights — creating an inbound business that puts customers first. Using the inbound methodology, you align all of your teams so they can attract, engage, and delight.
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The inbound methodology is composed of three stages: attract, engage, and delight. Inbound businesses use the methodology to build trust, credibility, and momentum. It's about adding value at every stage in your customer's journey with you. It refers the journey of your life-cycle around the earth.
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