Question

why is word of mouth considered as a very powerful tool of sales promotion?

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Answer 1

Answer:

The importance of word of mouth.

WOM recommendations are a crucial marketing tool for any brand. This is mainly because since they come from sources familiar to us already, i.e. friends and family, and due to the 'buzz' user-generated content can induce, they're more trustworthy and valuable

Answer 2

Answer:

The importance of word of mouth.

WOM recommendations are a crucial marketing tool for any brand. This is mainly because since they come from sources familiar to us already, i.e. friends and family, and due to the 'buzz' user-generated content can induce, they're more trustworthy and valuable.