Question

Why marketing companies choose famous celebrities for advertising?? paragraph in 200-250 words ​

Answer 1

Answer:

Endorsement is a channel of brand communication in which a celebrity acts as the brand's spokesperson and certifies the brand's claim and position by extending his/her personality, popularity, status in society or expertise in the field to the brand.

Answer 2

With celebrities advertising a product can be a powerful tool for marketing. Celebrities can be spotlight for the customers , that's why companies choose famous celebrities for marketing. With this a brands can increase trust and awareness which helps in decision making process. Company uses star power to boost their own products and services. Celebrities also uses their personal qualities to the product. It is an effective strategy to communicate brand message and influence consumer's purchase intentions.

celebrity endorsement in advertisement and its impact on the overall brand is of great significance. In this process, the companies hire celebrities from a particular field to feature in its advertisement campaigns. The promotional features and images of the product are matched with the celebrity image, which tends to persuade a consumer to fix up his choice from a plethora of brands. Although this sounds pretty simple, but the design of such campaigns and the subsequent success in achieving the desired result calls for an in-depth understanding of the

product, the brand objective, choice of a celebrity, associating the celebrity with the brand, and a framework for measuring the effectiveness.