Why marketing information availability is crucial to managers and how it encourages better marketing decisions?
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Marketing information system can support managers in their marketing decision making by providing them with internal linking and operational integration between departments or sections. ... Managers face environmental variables and fast competition, which requires them to be more competitive through better decision-making.
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Marketing information system can support managers in their marketing decision making by providing them with internal linking and operational integration between departments or sections. ... Information systems help the company to manage the increased flow of information, and improved their quality.
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