why MNC are in the position to exercise massive control in the world economy???
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MNCs in a position to exercise massive control on the world economy because of following reasons:
(1) MNCs are characterised by possessing huge financial resources and the ability to raise funds from different sources. Because of their financial strength, they are able to survive under all circumstances.
(2) MNCs possess technological superiorities and are able to conform to international standards and quality specifications.
(3) they use aggressive marketing strategies and their sales promotion techniques are very effective because of their established brand image in the global market.
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