why price considerd to be one of the most flexible elements of the marketing?
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Price is the only element in the marketing mix that produces revenue; all other elements represent costs. Price is also one of the most flexible marketing mix elements. Unlike product features and channel commitments, prices can be changed quickly.
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yes price is one of the flexible element
Explanation:
pric is flexible because the amount that we have to give or take depends upon us u some cases..we can just fix it by our own as per our convenience!
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