Why sales audit and sales analysis in necessary for sales control?
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Sales audit focuses on the activities and the performance of the sales staff whereas sales analysis focuses on whether the sales are increasing or decreasing that is the performance in the market. Sales audit and analysis are therefore very vital in sales control. They are vital in that:
1 . They help managers find and seize opportunities in the market.
2.The data obtained can be used to seek for additional business during peak periods.
3.It helps business to assess the structure and strategy of their sales effort.
4 . It helps the business to identify the risks they are prone to and come up with mitigation strategies.
5.It helps the business to make decisions that are aimed at increasing sales.
6.It helps the organization know the performance of the staff.
1 . They help managers find and seize opportunities in the market.
2.The data obtained can be used to seek for additional business during peak periods.
3.It helps business to assess the structure and strategy of their sales effort.
4 . It helps the business to identify the risks they are prone to and come up with mitigation strategies.
5.It helps the business to make decisions that are aimed at increasing sales.
6.It helps the organization know the performance of the staff.
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Well, the both sales audit and sales analysis are done to determine how the company sale in going. Sales audit tell about the performing of sales team and help in determining the areas of problem. Sales analysis tells about the sales in the market whether they are growing or not. Therefore both of these are important in sales control as to know the market situation , keep on watch the sales team, to identify the problems and decisions taking process regarding sales increase or seizing the market opportunities .
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