Accountancy, asked by shh2521101madhvi, 12 hours ago

why services are heterogeneous in nature? ​

Answers

Answered by pcplionelmessi
0

Answer:

Each and every service is different in nature. ... As people are the dominant factor in services marketing mix, People themselves can be the dominant cause of heterogeneity. No 2 customers are alike. Thus, the perception of service by all customers is different which contributes to heterogeneity

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