Question

why some companies use test marketing?​

Answer 1

Test marketing is used to ascertain various uses of a product, the class or category of users, and the motives that prompt the users or buyers. This helps organizations gauge the nature of general competitive situations, the latest trend in demand, etc.

Answer 2

Answer:

Test marketing is defined as a strategy used by companies to check the Vibility of their new product or a marketing compaign before it is launched in the market on a large scale.