Why the business tycoons try to control the media and its effect on the society?
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In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience. Mass media's role and effect in shaping modern culture are central issues for study of culture.[1]
The influence of mass media has an effect on many aspects of human life, which can include voting a certain way, individual views and beliefs, or skewing a person's knowledge of a specific topic due to being provided false information. The overall influence of mass media has increased drastically over the years, and will continue to do so as the media itself improves.[2] As mass media evolve, media criticism also often evolve – and grow in strength – during times of media change with new forms of journalism, new media formats, new media markets, new ways of addressing media markets and new media technologies.[3] Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs. Media effects are measurable effects that result from media influence or a media message. Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological