Why the different proportion of letters is observed in making lettering job?
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Typography might be used in a logo, but so might custom lettering. Your client may not know the difference, but you do, and it's important to have an educated client. This requires that we speak to them using the right terms, and it makes things easier to understand for both you and your client.
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Before combining letters into words we must be familiar in detail with the forms and perculiarities of each letter
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