Question

Why the market orientation matters while estimating the software cost?
with example!​

Answer 1

Answer:

Software Cost Estimation Through Market Trading: An Exploratory ... while hybrid techniques like COBRA combine aspects of several methods. ... An Example Effort Estimation Task .

Answer 2

Market orientation matters as it focuses on demand and satisfaction of the customers.

• The software cost is about how much time and money a software requires to be created. The competitive edge of the product should also be high.
• In this way, marketing orientation focuses on achieving both demand and customer satisfaction.
• Marketing orientation tells the business about the need as well as competition so that the goods can be made after proper analysis.  
• If a software is generated that has more advancement and gives the customer's need more value, the cost will often be smaller than the revenue received.