Why was indigo popular in Europe?
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) The indigo plant primarily grows in tropics and Europe's climate was not favorable for growing indigo. ... Cloth dyers, however, preferred indigo as a dye because indigo produced rich blue color, whereas the dye from woad was pale and dull. So, it was very profitable for them
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Only small amounts of indigo reached in the European market and its prices were very high. European cloth manufacturers therefore had to depend on another plant called woad to make violet and blue dyes. So, there was a great demand for Indian indigo in the European countries.
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