Question

Why working with sports influencers is so effective for brands?

Answer 1

Many sports brands have been quick to capitalize on this by ... So, how (and why) does influencer marketing work so well in the sports industry

Answer 2

Explanation:

Sport influencers are most important aspect as for promotion of brands due to their popularity in the game they play. They hold a mass influencing capability which is a good aspect for promotion, the people who are fan of the sport or that sports person and try to copy them by getting the promoted item. The player holder great threshold in influencing people.

For example, if Virat Kohli promotes for Adidas, Virat Kohli's fans and his followers would love to wear goods of Adidas as the player itself promotes the brand and this is how things work.