Question

Why would the brand associate with the letters WTF, given this can also have a negative connotation to consumers?

Answer 1

Answer:

The brand would use this promotion opposed to just lunching the product right to the marketplace, as a way to engage with customers.

Answer 2

Answer:

A brand use the WTF slogan or letters as a means to grant the consumers attention. The reason for this is that the WTF (what the flavor) would grab the attention of consumers, as many of them would relate to the negative connotation.

hope this makes u understand

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