Wilbur Schramm suggested that communication is circular in nature
a Which goes in circle
b Where both the sender and the receiver were involved in encoding and decoding and are equal partners in exchange
c We have to complete different circles in the process of communication
d It ends where it started
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The Osgood-Schramm model of communication is a circular, rather than linear, experience that involves a sender, who encodes a message, and a recipient, who decodes it. The sender and the receiver hold both roles in the model. ... In this way, the idea of interpretation is central to this model.
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