will covid 19 effect the joy of celebrating diwali if no so why ?
Answers
Diwali is the best of times — a time to celebrate life, to express the joy of living, to forgive, forget and come together, even if momentarily. A festival of giving, bonding, shared joy, marking prosperity or praying for it to Goddess Lakshmi. Splurging and socialising are defining hallmarks. In the corporate world, largesse rules, bonuses and gifts provide the comparative scale. Eat, drink and make merry — it indeed is the best of times. Just that it is 2020, and everything that could go wrong, has.
The shadow of pandemic looms large over one festival the whole of India, markets, the economy look forward to. Lay-offs, salary cuts, fear of losing jobs have all added to the lockdown and unlocking blues.
Despite the gloom, there is a visible buzz in the bazaars and lit-up markets, though traders say the pick-up in sales is below expectation. Many have not stocked up on Diwali goodies or have placed minimal orders. However, some are hopeful that shops would do better business in the fortnight ahead in the absence of Diwali melas.
People are afraid to step out or are doing so cautiously, particularly those with young kids and/or old parents at home. And they are also clear about not exchanging Diwali gifts. There are others who may go for intimate gatherings.
A cheerless corporate world
The pandemic has not only snuffed out lives and livelihoods, but has also affected the gifting spirit and budget of many corporates. A private bank placed an order for ‘Saregama Carvaan Mini” as a festival gift this year for their high net worth individual customers. Last year, it had gifted ‘Saregama Carvaaan’ that was twice the cost.
Most of the corporate sector is likely to scale down on Diwali gifts this year, says a senior executive working with a private firm. However, experts believe the reduction in gift price would be more for outside vendors and partners than employees.
Answer:
yaar have no idea but maybe