Question

William j stanton market segmentation definition

Answer 1

Answer:

Market Segmentation is based on fact that markets are heterogeneous and not homogeneous.

Explanation:

Homogeneous market refer to a market situation where the prospective buyers of any product are found to be uniform in their needs,habits,choices,nature e.t.c

Heterogeneous market refer to a market situation where the prospective buyers of any product are found to be uniform in their needs,habits,choices,nature e.t.c

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